Djurgårdens IF, one of Sweden's most successful football teams, has sported their iconic
blue-striped jerseys for over 120 years.
blue-striped jerseys for over 120 years.
Each season, they collaborate with Adidas to release a new kit, and with each design differing from the last, discussions arise among fans:
What really defines the perfect shades of light and dark blue? And how narrow or wide should the stripes be?
What really defines the perfect shades of light and dark blue? And how narrow or wide should the stripes be?
Every great achievement begins with a clear blueprint.
As a part of the launch, we transformed Stadion metro station, repainting it in the exact shades of blue and matching the stripe width of the jersey.
Team: Lucas Klarén (Copy)
Emil Sörensen & Carl Almquist (AD)
Emil Sörensen & Carl Almquist (AD)
