Bumble is marking10 years and wants to celebrate! But young people has given up on dating apps so how do we reach them?
We're bringing back real-life connections, starting at the airport – the most romantic spot of all, where cras.. crushes come and go.
![](https://cdn.myportfolio.com/69fc7ffd-a8d5-41e5-9242-f0d5c62d86c1/42fe3082-e096-4aca-8432-495aea9e0d12_rw_1920.jpeg?h=b0b3ccff14f10fb281b129ac70ed41f0)
Bumble's being the first thing you see when arriving, and the last thing you spot when taking off.
![](https://cdn.myportfolio.com/69fc7ffd-a8d5-41e5-9242-f0d5c62d86c1/751f02b6-e85b-42a2-9a55-65894c195951_rw_1920.jpeg?h=9aba0e538dba36394c0958c5cef324e8)
To sweeten the deal, we're offering Bumble Premium for free, accessible only through the airport's Wi-Fi. So while you wait for your flight, you might just find a connection that sweeps you off your feet.
![](https://cdn.myportfolio.com/69fc7ffd-a8d5-41e5-9242-f0d5c62d86c1/b9dd623c-8e6c-419e-846e-be6d189d324f_rw_1920.jpeg?h=51a8dde0fe79c3b503d3e7c36ea09a15)
We all carry various types of baggage, some heavier than others.
![](https://cdn.myportfolio.com/69fc7ffd-a8d5-41e5-9242-f0d5c62d86c1/b2291e35-56fe-4ea9-9530-205561efce12_rw_1920.jpeg?h=0f6f7de69e1e3786717341833fdc91a0)
It's a fun club open for all - with a partner.
![](https://cdn.myportfolio.com/69fc7ffd-a8d5-41e5-9242-f0d5c62d86c1/9b705fba-955c-4c30-9263-5c3e5e510537_rw_1920.jpeg?h=25154022d781e4bc4639309a8ab73941)
Team: Lucas Klarén, Oscar Larsson & Elias Wirensjö (Three copywriters also creating all AD-related magic)