One out of six people in the world lack access to clean drinking water. How can Carlsberg, as one of the world's largest beverage companies, help prevent the current water crisis? 
With probably the best idea in the world, of course. 💦 
Perhaps the most groundbreaking of all: 
The well-known green six-pack will now be blue. 💙
Team: Lucas Klarén (Copy)
Lindy Dyvelcrona (AD & Design)

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